Case Study: Consistency the Key for Ashley and Martin Client
Adjusting to life as an independent adult was stressful enough in itself, but to have this stress manifest itself by exacerbating a genetically inherited hair loss problem was awful. Anthony* had had his hair loss passed down to him from his mother’s side of the family, his grandfather and uncles all suffered from varying degrees of baldness. His partner, knowing how he felt about his hair loss, encouraged him to seek help from Ashley and Martin.
The consultant he met with took relevant family and medical history from Anthony and performed a scalp examination. All this information led to diagnosing the 23 year old with male pattern hair loss, Norwood III. The best hair loss treatment for male pattern hair loss was one that addressed both the cause of the hair loss and prompted the follicles to re-establish a healthy growth cycle. Anthony signed up for treatment straight away.
At his first Ashley and Martin Review four months into his treatment, Anthony was unsure exactly how much new hair he had grown. His girlfriend felt his hair was improving and looking thicker, but he told his consultant he was still hoping for further results in his frontal hair line. When asked about his treatment routine, Anthony confessed he was not very consistent with taking his medication. His consultant stressed the importance of using his medication daily to achieve the best results possible on the program.
His consultant then took photos from the same angles as the ones taken in his initial consultation and put both sets of photos up on the screen for Anthony to compare. Seeing his progress tracked like this, Anthony was surprised at how much new hair he had actually regrown in sixteen weeks. Happy with the new hair he had grown, Anthony went home motivated to be more consistent with his treatment. He now knew that the RealGROWTH® program had the potential to give him exactly what he was looking for when he had first called Ashley and Martin.
*name changed to protect privacy