Case Study: Ashley and Martin Patient Sees Healthier Hair
Sullivan* was 21 and already concerned about the thinning of his hair. Over the past 18 months he had noticed his shoulder length hair begin to thin at the front and part. In addition to this thinning Sullivan’s hair line was rapidly receding at the temples.
After submitting an internet enquiry on the Ashley and Martin website, Sullivan was contacted by a representative to make an appointment to come in and speak to a consultant. Sullivan told his consultant he was hoping to stop his hair from falling out and eventually regrow his lost hair. After diagnosing him with Male Pattern Hair Loss, Norwood III, the consultant showed Sullivan what could be achieved with medical intervention, explaining to him the benefit of each component of the program. Sullivan told his consultant he had already been using an over the counter topical solution which had not worked for him. The benefits of Ashley and Martin’s products over non-prescription remedies were discussed and Sullivan was happy knowing he was not being sold the same thing as he had already tried.
Needing to go home and work out his finances as he was still a student on a limited income, Sullivan was pleasantly surprised to find there was no pressure for him to sign up straight away and options were given to him to take advantage of special offers if he came back at a later date.
A week later Sullivan came back to discuss the medications involved in the RealGROWTH® program with the in-clinic doctor. As he was very anxious about the idea of taking medication, the clinic doctor suggested he start on a lower dose and gradually work up to a full dose as well as returning to see the doctor in four weeks for a review.
Taking advantage of the laser treatments included in his program, Sullivan attended the clinic fortnightly. With no further concerns about his medication he continued on his program without coming for a review.
Chatting with his consultant at his four month progress check-up Sullivan said he was happy with the results he had achieved so far. He can see his hair is noticeably healthier with an increase in density, his consultant also pointed out to him the considerable amount of new, short hairs regrowing at his temples.
*name changed to protect privacy